Digital marketing is an important part of marketing that uses internet and online based digital technologies such as computers , mobile phones , and other digital media platforms to promote products and services. Digital marketing is also known as internet marketing. The main role of digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. There are different strategies of digital marketing that includes the use of one or more online channels and techniques to increase brand awareness among consumers.
Brand awareness can be increased through :-
Search Engine Optimization (SEO)
Different SEO techniques are used to improve the visibility of business websites and brand related content for common industry related search queries.
Search Engine Marketing (SEM)
Also known as PPC advertising includes the involvement of ad space in visible positions atop search results pages and websites. Search ads have created positive impact on brand recognition , awareness and conversions.
Social Media Marketing
More than 60% of marketers list increasing brand awareness as their top goal for marketing on social media platforms such as Facebook , Instagram , Twitter and Youtube. These are the top listed social media platforms used by social media marketing teams.
More than 50% of marketers believe that personalized content – brand related blogs , articles , social updates and videos improve brand recall and engagement.
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